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When our journey began I was sipping on different recipes to help the owner, Dennis Wiggins, select his winning brew. As things progressed I was asked to develop a plan to help expand Papa Doc's market. 

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A reevaluation of the current brand and website led to a rebrand with simplified messaging and imagery. Local pop-up events built rapport and awareness giving the Papa Doc's brand the momentum it needed to send this tasty, fizzy BIONIC TONIC to over 20 locations, expanding into the Raleigh/Durham area and more.

CHEERS!

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